Abstract
Fifty-six beverages (43 wines) were rated against 48 use-attributes by 52 Woodland (California) housewives. Mean appropriateness and percent appropriateness values were compiled for each beverage over all use-attributes. Factor analyses were conducted on wines and on use-attributes. Three wine factors were differentiated on the basis of occasion served, how used, and psychological qualities. The three use-attribute factors were selforientation, other-orientation, and functional orientation.
- Accepted January 1974.
- Published online January 1974
- Copyright 1974 by the American Society for Enology and Viticulture
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