RT Journal Article SR Electronic T1 Use of ISO 5495:2009 to Determine Sensory Preferences of Consumers of Spanish Red Wines with Designation of Origin JF American Journal of Enology and Viticulture JO Am J Enol Vitic. FD American Society for Enology and Viticulture SP 334 OP 341 DO 10.5344/ajev.2018.17114 VO 69 IS 4 A1 José J. Quesada-Granados A1 Rosa M. Blanca-Herrera A1 Silvia Pastoriza de la Cueva A1 José A. Rufián-Henares A1 Miguel Navarro-Alarcón A1 Cristina Samaniego-Sánchez YR 2018 UL http://www.ajevonline.org/content/69/4/334.abstract AB Spain has 90 wines authorized as belonging to a protected designation of origin (DO). Accordingly, all wines produced in the same DO will have very similar characteristics, and, in turn, these characteristics will be different from those present in wines produced in other geographical areas. The aim of this study was to determine the preferences of a sample of consumers for Spanish red wines from different DOs. To this end, we used ISO 5495:2009 to determine consumer preference for Spanish red wines with a DO. Our tests showed that there was no specific criterion for choice of one DO over another, other than criteria based merely on marketing or historical tradition. The preferred DOs were those mainly located in northern Spain, compared with other more southern DOs. We did not find any links to other factors possibly affecting consumer preference. Our study sheds light on the preferences of a sample of tasters considered representative of the Spanish consumer of this type of wine and identified the criteria that prompt consumers to choose one wine over another. These findings would be of importance for wine exports to Spain.