RT Journal Article
SR Electronic
T1 Consumer Attitudes Toward Wine
JF American Journal of Enology and Viticulture
JO Am J Enol Vitic.
FD American Society for Enology and Viticulture
SP 33
OP 38
DO 10.5344/ajev.1974.25.1.33
VO 25
IS 1
A1 H. G. Schutz
A1 J. H. Ortega
YR 1974
UL http://www.ajevonline.org/content/25/1/33.abstract
AB Fifty-six beverages (43 wines) were rated against 48 use-attributes by 52 Woodland (California) housewives. Mean appropriateness and percent appropriateness values were compiled for each beverage over all use-attributes. Factor analyses were conducted on wines and on use-attributes. Three wine factors were differentiated on the basis of occasion served, how used, and psychological qualities. The three use-attribute factors were selforientation, other-orientation, and functional orientation.