TY - JOUR T1 - Price, Income, and Expenditure Relationships in Wine Purchasing JF - American Journal of Enology and Viticulture JO - Am J Enol Vitic. SP - 108 LP - 110 DO - 10.5344/ajev.1974.25.2.108 VL - 25 IS - 2 AU - R. J. Folwell AU - D. K. Hodges AU - R. T. Dailey Y1 - 1974/01/01 UR - http://www.ajevonline.org/content/25/2/108.abstract N2 - Two hundred wine purchasers were surveyed at the point of purchase. They bought 277 containers of wine totaling 104.5 gallons. Of all wines purchased, the most popular were red table wines. Container size most frequently purchased was the fifth-gallon, but the greatest gallonage was in half-gallon containers. When prices paid were converted to price per fifth, 36.8% of the purchases were for $1.00 or less per fifth, and 73.6% for $2.00 or less per fifth. Computation of prices on a fluid-ounce basis revealed the economies in buying in half- and one-gallon containers.A definite positive relation was found between quantities purchased and income. Prices paid per fifth were related inversely to income. Partial explanations are knowledge of economies in purchasing containers larger than fifths and the consumption patterns of the higher-income consumers. ER -