RT Journal Article
SR Electronic
T1 Price, Income, and Expenditure Relationships in Wine Purchasing
JF American Journal of Enology and Viticulture
JO Am J Enol Vitic.
FD American Society for Enology and Viticulture
SP 108
OP 110
DO 10.5344/ajev.1974.25.2.108
VO 25
IS 2
A1 R. J. Folwell
A1 D. K. Hodges
A1 R. T. Dailey
YR 1974
UL http://www.ajevonline.org/content/25/2/108.abstract
AB Two hundred wine purchasers were surveyed at the point of purchase. They bought 277 containers of wine totaling 104.5 gallons. Of all wines purchased, the most popular were red table wines. Container size most frequently purchased was the fifth-gallon, but the greatest gallonage was in half-gallon containers. When prices paid were converted to price per fifth, 36.8% of the purchases were for $1.00 or less per fifth, and 73.6% for $2.00 or less per fifth. Computation of prices on a fluid-ounce basis revealed the economies in buying in half- and one-gallon containers.A definite positive relation was found between quantities purchased and income. Prices paid per fifth were related inversely to income. Partial explanations are knowledge of economies in purchasing containers larger than fifths and the consumption patterns of the higher-income consumers.