RT Journal Article SR Electronic T1 Effect of Ethephon on Color of Pinot Noir Fruit and Wine JF American Journal of Enology and Viticulture JO Am J Enol Vitic. FD American Society for Enology and Viticulture SP 203 OP 205 DO 10.5344/ajev.1980.31.3.203 VO 31 IS 3 A1 J. R. Powers A1 E. A. Shively A1 C. W. Nagel YR 1980 UL http://www.ajevonline.org/content/31/3/203.abstract AB Use of ethephon was investigated as a means of improving color of Pinot noir grapes grown in central Washington. In the 1977 and 1978 growing seasons 500 ppm ethephon applied at véraison produced fruit 5 and 18% greater in color than controls. In 1978 ethephon increased must color by 14%. Wine (1977) from 500 ppm ethephon fruit was 60% greater in color after 15 months' bottle aging. Total color of 1978 wines six months old was increased 29 and 47%, respectively, with 250 and 500 ppm treatments. The latter was judged significantly better than other treatments by a taste panel.