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Article

Effects of Bottle Closure Type on Consumer Perceptions of Wine Quality

Anna B. Marin, Emily M. Jorgensen, James A. Kennedy, Jordan Ferrier
Am J Enol Vitic. June 2007 58: 182-191; published ahead of print June 01, 2007 ; DOI: 10.5344/ajev.2007.58.2.182
Anna B. Marin
1Oregon State University Food Innovation Center, 1207 NW Naito Pkwy, Portland, OR 97209; 2Wm. Wrigley Jr. Co., 1132 W. Blackhawk St., Chicago, IL 60622; 3Department of Food Science and Technology, Oregon State University, Corvallis, OR 97331; and 4Hogue Cellars, P.O. Box 31, Prosser, WA 99350.
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  • For correspondence: anna.marin@oregonstate.edu
Emily M. Jorgensen
1Oregon State University Food Innovation Center, 1207 NW Naito Pkwy, Portland, OR 97209; 2Wm. Wrigley Jr. Co., 1132 W. Blackhawk St., Chicago, IL 60622; 3Department of Food Science and Technology, Oregon State University, Corvallis, OR 97331; and 4Hogue Cellars, P.O. Box 31, Prosser, WA 99350.
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James A. Kennedy
1Oregon State University Food Innovation Center, 1207 NW Naito Pkwy, Portland, OR 97209; 2Wm. Wrigley Jr. Co., 1132 W. Blackhawk St., Chicago, IL 60622; 3Department of Food Science and Technology, Oregon State University, Corvallis, OR 97331; and 4Hogue Cellars, P.O. Box 31, Prosser, WA 99350.
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Jordan Ferrier
1Oregon State University Food Innovation Center, 1207 NW Naito Pkwy, Portland, OR 97209; 2Wm. Wrigley Jr. Co., 1132 W. Blackhawk St., Chicago, IL 60622; 3Department of Food Science and Technology, Oregon State University, Corvallis, OR 97331; and 4Hogue Cellars, P.O. Box 31, Prosser, WA 99350.
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Abstract

The effects of natural cork, synthetic cork, and screwcap closures on wine consumer perceptions of the quality of commercial wines bottled for 33 months were examined in two experiments. The first determined that wine consumers could not detect sensorial differences between Chardonnay and Merlot wine samples sealed with the three closure types. The second measured if and how consumer wine-quality perceptions changed based on the type of closure used to seal the wine. Wines were presented twice to the same consumers: first when the closures were not revealed and second when each wine closure was revealed. For the Chardonnay samples, the knowledge that the wine was sealed with a natural cork did not significantly affect the liking or quality scores. However, when participants knew that the sample was bottled with a synthetic cork, the liking score tended to be lower and the difference was nearly significant, but quality ratings did not change. When participants learned the wine had a screwcap, both the liking and quality ratings were significantly lower. For the Merlot samples, there was no change in liking scores for any of the closures, but quality scores for the wine with a natural cork increased significantly.

  • wine quality
  • closures
  • consumer
  • sensory
  • Received September 2006.
  • Revision received January 2007.
  • Copyright © 2007 by the American Society for Enology and Viticulture
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Effects of Bottle Closure Type on Consumer Perceptions of Wine Quality
Anna B. Marin, Emily M. Jorgensen, James A. Kennedy, Jordan Ferrier
Am J Enol Vitic.  June 2007  58: 182-191;  published ahead of print June 01, 2007 ; DOI: 10.5344/ajev.2007.58.2.182

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Effects of Bottle Closure Type on Consumer Perceptions of Wine Quality
Anna B. Marin, Emily M. Jorgensen, James A. Kennedy, Jordan Ferrier
Am J Enol Vitic.  June 2007  58: 182-191;  published ahead of print June 01, 2007 ; DOI: 10.5344/ajev.2007.58.2.182
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