Evaluating the Economic Viability of Regenerative Viticulture in Sonoma County, California

Axel Herrera; Ellen M. Bruno; Kerri Steenwerth; Alexandra Everson; Cristina Lazcano

doi:10.5344/ajev.2025.25007

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Evaluating the Economic Viability of Regenerative Viticulture in Sonoma County, California

View ORCID ProfileAxel Herrera, View ORCID ProfileEllen M. Bruno, View ORCID ProfileKerri Steenwerth, Alexandra Everson, View ORCID ProfileCristina Lazcano

Am J Enol Vitic. 2026 77: 0770002 ; DOI: 10.5344/ajev.2025.25007

Axel Herrera

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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For correspondence: axherrera{at}ucdavis.edu

Ellen M. Bruno

2Department of Agricultural and Resource Economics, University of California, Berkeley, CA;

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Kerri Steenwerth

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

3USDA-ARS, Crops and Pathology and Genetics Research Unit, Davis, CA;

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Alexandra Everson

4Jackson Family Wines, 425 Aviation Boulevard, Santa Rosa, CA.

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Cristina Lazcano

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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vol. 77, article 0770002

DOI

https://doi.org/10.5344/ajev.2025.25007

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American Journal of Enology and Viticulture

History

Received February 2025
Accepted October 2025
Published online January 2026.

This is an open access article distributed under the CC BY 4.0 license.

Author Information

Axel Herrera1,*,
Ellen M. Bruno2,
Kerri Steenwerth1,3,
Alexandra Everson4 and
Cristina Lazcano1

¹Department of Land, Air and Water Resources, University of California Davis, Davis, CA;
²Department of Agricultural and Resource Economics, University of California, Berkeley, CA;
³USDA-ARS, Crops and Pathology and Genetics Research Unit, Davis, CA;
⁴Jackson Family Wines, 425 Aviation Boulevard, Santa Rosa, CA.

↵*Corresponding author (axherrera{at}ucdavis.edu)

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Evaluating the Economic Viability of Regenerative Viticulture in Sonoma County, California

View ORCID ProfileAxel Herrera, View ORCID ProfileEllen M. Bruno, View ORCID ProfileKerri Steenwerth, Alexandra Everson, View ORCID ProfileCristina Lazcano

Am J Enol Vitic. 2026 77: 0770002 ; DOI: 10.5344/ajev.2025.25007

Axel Herrera

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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ORCID record for Axel Herrera
For correspondence: axherrera{at}ucdavis.edu

Ellen M. Bruno

2Department of Agricultural and Resource Economics, University of California, Berkeley, CA;

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Kerri Steenwerth

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

3USDA-ARS, Crops and Pathology and Genetics Research Unit, Davis, CA;

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Alexandra Everson

4Jackson Family Wines, 425 Aviation Boulevard, Santa Rosa, CA.

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Cristina Lazcano

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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Open Access

Evaluating the Economic Viability of Regenerative Viticulture in Sonoma County, California

View ORCID ProfileAxel Herrera, View ORCID ProfileEllen M. Bruno, View ORCID ProfileKerri Steenwerth, Alexandra Everson, View ORCID ProfileCristina Lazcano

Am J Enol Vitic. 2026 77: 0770002 ; DOI: 10.5344/ajev.2025.25007

Axel Herrera

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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ORCID record for Axel Herrera
For correspondence: axherrera{at}ucdavis.edu

Ellen M. Bruno

2Department of Agricultural and Resource Economics, University of California, Berkeley, CA;

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Kerri Steenwerth

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

3USDA-ARS, Crops and Pathology and Genetics Research Unit, Davis, CA;

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Alexandra Everson

4Jackson Family Wines, 425 Aviation Boulevard, Santa Rosa, CA.

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Cristina Lazcano

1Department of Land, Air and Water Resources, University of California Davis, Davis, CA;

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