Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration

Bradley J. Rickard; Yu Ping Chang; Alex M. Susskind; Justine E. Vanden Heuvel

doi:10.5344/ajev.2026.25043

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Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration

View ORCID ProfileBradley J. Rickard, View ORCID ProfileYu Ping Chang, View ORCID ProfileAlex M. Susskind, View ORCID ProfileJustine E. Vanden Heuvel

Am J Enol Vitic. 2026 77: 0770012 ; DOI: 10.5344/ajev.2026.25043

Bradley J. Rickard

1Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY 14853;

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For correspondence: b.rickard{at}cornell.edu

Yu Ping Chang

2Department of Agricultural Economics, Sociology, and Education, Pennsylvania State University, University Park, PA 16802;

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Alex M. Susskind

3Nolan School of Hotel Administration, Cornell University, Ithaca, NY 14853;

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Justine E. Vanden Heuvel

4Horticulture Section – School of Integrative Plant Science, Cornell University, Ithaca, NY 14853.

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vol. 77, article 0770012

DOI

https://doi.org/10.5344/ajev.2026.25043

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American Journal of Enology and Viticulture

History

Received September 2025
Accepted March 2026
Published online June 2026.

This is an open access article distributed under the CC BY 4.0 license.

Author Information

Bradley J. Rickard1,*,
Yu Ping Chang2,
Alex M. Susskind3 and
Justine E. Vanden Heuvel4

¹Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY 14853;
²Department of Agricultural Economics, Sociology, and Education, Pennsylvania State University, University Park, PA 16802;
³Nolan School of Hotel Administration, Cornell University, Ithaca, NY 14853;
⁴Horticulture Section – School of Integrative Plant Science, Cornell University, Ithaca, NY 14853.

↵*Corresponding author (b.rickard{at}cornell.edu; tel: +1-607-255-7417)

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Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration

View ORCID ProfileBradley J. Rickard, View ORCID ProfileYu Ping Chang, View ORCID ProfileAlex M. Susskind, View ORCID ProfileJustine E. Vanden Heuvel

Am J Enol Vitic. 2026 77: 0770012 ; DOI: 10.5344/ajev.2026.25043

Bradley J. Rickard

1Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY 14853;

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ORCID record for Bradley J. Rickard
For correspondence: b.rickard{at}cornell.edu

Yu Ping Chang

2Department of Agricultural Economics, Sociology, and Education, Pennsylvania State University, University Park, PA 16802;

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Alex M. Susskind

3Nolan School of Hotel Administration, Cornell University, Ithaca, NY 14853;

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Justine E. Vanden Heuvel

4Horticulture Section – School of Integrative Plant Science, Cornell University, Ithaca, NY 14853.

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Open Access

Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration

View ORCID ProfileBradley J. Rickard, View ORCID ProfileYu Ping Chang, View ORCID ProfileAlex M. Susskind, View ORCID ProfileJustine E. Vanden Heuvel

Am J Enol Vitic. 2026 77: 0770012 ; DOI: 10.5344/ajev.2026.25043

Bradley J. Rickard

1Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY 14853;

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ORCID record for Bradley J. Rickard
For correspondence: b.rickard{at}cornell.edu

Yu Ping Chang

2Department of Agricultural Economics, Sociology, and Education, Pennsylvania State University, University Park, PA 16802;

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Alex M. Susskind

3Nolan School of Hotel Administration, Cornell University, Ithaca, NY 14853;

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Justine E. Vanden Heuvel

4Horticulture Section – School of Integrative Plant Science, Cornell University, Ithaca, NY 14853.

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ORCID record for Justine E. Vanden Heuvel

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