Table 6

Social network composition statistics.

Job role (% of sample)Non-member (n = 204)One group (n = 31)Multiple groups (n = 14)
Extension professionala (3%)810
Viticulturistb (18%)3078
Viticulture consultant (7%)1340
Vineyard manager (18%)3662
Sales representative (3%)710
University research scientist (2%)600
Pest control advisor (3%)610
Winemaker (15%)3142
Directorc (9%)1732
Executive (5%)1200
Owner (10%)2420
Viticulture technician (2%)410
Other or unknown (4%)1010
  • aConsisted of extension professional-academics (advisor, specialist) and professional-staff (non-academic team members) affiliated with the University of California or Washington State University. One extension professional-staff member in the Napa County viticulture team also worked as a viticulture consultant.

  • bJob titles included viticulturist, regional viticulturist, and assistant viticulturist.

  • cJob titles included director of viticulture, director of operations, director of winegrowing, and vineyard director.