Proposes a prototypical schema theory of memory. Such a theory assumes the operation of
4 central encoding processes: selection (a process that chooses only some of all incoming …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Glandular trichomes are specialized hairs found on the surface of about 30% of all vascular
plants and are responsible for a significant portion of a plant’s secondary chemistry. …

The purpose of this article is to review basic empirical results from the psychological
literature in a way that provides a useful foundation for research on consumer knowledge. A …

The authors examine the implications of electronic shopping for consumers, retailers, and
manufacturers. They assume that near-term technological developments will offer consumers …

Recent research has identified two factors that influence consumer perceptions of a brand
extension: brand affect and the similarity between the original and extension product …

… Alba is distinguished professor of marketing, University of Florida, Gainesville, 32611-7155
(… A point in this space represents product j sold by firm k in the time period t to the ith …

Consumer knowledge is seldom complete or errorless. Therefore, the self-assessed validity
of knowledge and consequent knowledge calibration (ie, the correspondence between self-…

The focus in this chapter is on consumer memory and how it influences consumer choice. A
small but growing literature exists on consumer memory, and the literature on consumer …

IceCube is a km-scale neutrino observatory under construction at the South Pole with sensors
both in the deep ice (InIce) and on the surface (IceTop). The sensors, called Digital Optical …