Despite a large body of research, country-of-origin effects are still poorly understood. Combining
the strengths of a narrative review with those of a quantitative meta-analysis, our study …

Reviews and discusses the role of national culture in international marketing research.
Special emphasis is given to national cultural frameworks. The two main national cultural …

… is ilai,/J tcl select iEle right decision uz~i! as no ,nfnrms.to:z is csllecled 031 ti;e 1111… where
HISTORY is a dummy variable which equals one if alternative j is chosen by individual h at …

… u qj is the unique deviation of country j from the overall effect on the intercept (β 0j ) or slope
… is the mean level of consumer innovativeness in country j. Within-country centering has the …

… *Jan-Benedict EM Steenkamp is professor of marketing and marketing area coordinator,
Catholic University of Leuven, Naamsestraat 69, 3000 Leuven, Belgium, and G f K Professor of …

… * This paper was written while Professor Steenkamp was on sabbatical leave at the
Department of Marketing, The Pennsylvania State University, supported by a fellowship from the …

Channels research has consistently argued that asymmetric channel relationships are more
dysfunctional than those characterized by symmetric interdependence. The authors propose …

This study examines the role of supplier fairness in developing long-term relationships
between relatively smaller, vulnerable resellers and larger, powerful suppliers. The authors …

… BEM Steenkamp, 1995a. The effects of supplier fairness on vulnerable resellers. Journal
of … Kumar, N., LK, Scheer and J.-BEM Steenkamp, 1995b. The effects of perceived …

… For example, to the best of our knowledge, the only existing meta-analysis in the channels
area is our recent investigation (Geyskens, Steenkamp, and Kumar 1998), in which we focus …