<p>As wine increasingly becomes a lifestyle beverage and more acceptable and desired by
a wider spectrum of consumers, there is a greater need to understand wine consumer …

Purpose – The purpose of this paper is to examine the level of perceived risk and implementation
of risk‐reduction strategies (RRS) regarding the consumer wine purchase decision in …

Purpose – The purpose of this paper is to examine the importance of wine's region of origin
in the consumer wine‐buying decision‐making process in the Australian domestic market. …

This study adopts the experiential and more specifically a hedonic view of tourism consumption
to examine the nature of wine tourist motivations in a wine region destination. It also …

The study was conducted on 358 attendees at a major wine festival in Australia. A positive
relationship between quality perception and overall satisfaction constructs exists. New insight …

Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New
World’ wine countries in particular, and represents an increasingly significant component of …

The purpose of this paper is to use the experiential view of consumption to better understand
the nature of the motivations of the wine tourist in a congested wine region environment. It …

Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers
of a lifestyle beverage, who visit wine regions in order to have wine‐related experiences. …

The overall aim of this study is to examine the regional brand image of selected California
wine regions and the effect of that image on consumers' quality perceptions when included on …

Purpose – Exploratory research was conducted in a well‐known Australian wine region to
determine the differences in the behaviour dynamics and sensory preferences of consumer …